Refinity Clinic is an aesthetics and wellness clinic dedicated to enhancing natural beauty through advanced, science-backed treatments. Committed to inclusivity, innovation, and client confidence, Refinity provides care for all skin tones and types. With a focus on fresh, radiant results, the clinic blends medical expertise with a personalized experience, making beauty and self-care accessible to everyone.
Project Deliverables: UI/UX, Brand Refresh, Website Design, Marketing Assets
Brand Keywords: All skin tones, freshness, confidence, innovation, radiance
Problem Statement: Refinity Clinic’s existing website was outdated, lacked mobile responsiveness, and had a confusing navigation system that made it difficult for users to understand services or book appointments.
Challenges:
- Low conversion rate from site visits to bookings
- High bounce rate
- Inconsistent brand experience online
- No clear service hierarchy or educational content
Goals & Objectives:
- Improve user flow and mobile experience
- Increase appointment bookings by 30%
- Create a calming, clinical, and premium design tone
- Highlight signature services with a clear structure
- Build trust with visuals, testimonials, and clinic certifications
Results:
- Streamlined appointment flow with fewer clicks to conversion
- Service clarity with transparent descriptions and pricing range
- Trust points (doctor bios, credentials, testimonials, before & after gallery)
- A cohesive, calm yet clinical UI aligned with the in-clinic experience
Takeaways
This project reinforced the power of:
- Empathetic design for users navigating sensitive concerns like skin health
- Seamless alignment between brand identity and user experience
- Building digital trust through thoughtful content, design, and structure
Ready to work?
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